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Writing a fundraising strategy

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How do you plan to fund the resources required to deliver your School Improvement Plan? A funding strategy should include clear goals and timeframes, what action you will take, who can help and how to communicate your strategy to maximise support.

How do you plan to fund the resources required to meet the priorities set out in your School Improvement Plan? With many schools facing the tightest budgets to date, it’s time to up the ante when it comes to income generation. A fundraising action plan, shared with all stakeholders, gives structure and focus to your fundraising activity and should prevent your plans from being derailed. It doesn’t need to be pages long, but should be a live document; something that is regularly reviewed and has space to evolve as needs change.

Your fundraising strategy should not be created in isolation, but by your entire SLT, ideally in consultation with staff across the school – those who are engaged from the outset will want to see the end result achieved! It should also be developed to run alongside the School Improvement Plan.

Many grant-giving trusts like to see evidence that you are actively trying to raise funds from different sources, and a multifaceted approach to fundraising is often more fruitful and less daunting than putting all your eggs in one basket. So it’s about finding the right mix of fundraising activities to achieve your goals.

About our expert

Claire Haffenden has worked in the voluntary sector for over 15 years, firstly as a funder with CAF and Lloyds TSB Foundation. Claire then decided to cross to the ‘other side’ and has spent the last five years fundraising and mentoring charities in Kent. Claire is a member of the Institute of Fundraising and is married to a Geography Teacher.

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